According to the 2023 Freeman Trust Report, 77% say their trust in a brand increased following an interaction at a live event.

But there’s been a big shift in what it takes to create engaging events for attendees.

What's working in engagement now?

• Live is back, but hybrid approaches reach bigger audiences
• Elevate event experiences with fun and energy
• Let memorable experiences continue on

See success stories of how leading brands are embracing these trends today.